Digital romance the business of online dating

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While experts might not agree on this topic, even offline Matchmakers are incorporating online dating and social media into their business models. Whether creating an Internet dating profile leads you to marriage or not, finding love online needs to be part of your dating regime, just like finding a job online from a message board or Linkedin can help you find your dream job.

Being able to grow and maintain your relationship offline is critical as you go through the different phases of a relationship.

Whether we like it or not, the digital age has written a new guide book for modern romance. ’ and ‘Tweet me’ are not uncommon to hear upon meeting someone new and e-flirting is the new ‘wooing’. To a certain extent technology brings people together.

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We check out their merits before giving them the time of day; scan their interests before showing our own interest and click through a selection of their favourite ‘tagged’ photos, because you know the ones they don’t want you to see have been carefully censored.

Through a variety of online platforms we seek old and new friends, business partnerships and collaborations, employers and employees and of course, we seek candidates for those relationships most dear to us, romantic relationships.

This chapter cannot attempt to address the vast area of how technology changes the ways in which we interact in all of our relationships, but rather will focus on the influence of technology and the Internet on our romantic relationships, in particular how we find those relationships through online dating.

After all, that’s what we’re looking for, isn’t it?

Once you’ve found someone online who takes your fancy don’t spend too long playing email tennis and end up feeling as though you’re starring in 90s blockbuster It can be all too tempting to continue the conversation online due to first date nerves , not wanting to step out of your comfort zone or convenience, but be careful not to. The idea is that you eventually log off and continue your relationship offline – in the real world.

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