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Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
When it resonates with your audience in a genuine way, it can pay off.
Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.